Characteristics Of Effective Logos

Characteristics Of Effective Logos

A strong corporate identity (logo) is the foundation of any successful marketing program. The visual tone and symbolism in a logo should work to inform all other visual communications. A good logo should convey an organization’s core mission and brand personality, not...
Brand Essentials: Company Naming Basics

Brand Essentials: Company Naming Basics

In today’s competitive landscape, selecting the right name for a company is more important than ever. A strong name resonates with costumers—it acts as a conduit between customer and brand. No other element, other than a logo perhaps, advances a brand to create a...
A Look at Brand Identity Guidelines

A Look at Brand Identity Guidelines

Imagine buying a new car without understanding how to operate it. Let’s say you have the keys to a high-performance vehicle, elegantly stylized, designed to perfection. Without a manual, you’re not getting that beauty out of the garage. Now, think of your...