Over the years, the Sweet Pea Festival in Bozeman, Montana has become a cherished annual event — a three-day arts festival in early August that celebrates community and creativity. This past year Engine 8 was fortunate enough to work with the Sweet Pea Festival to reimagine its website and develop a new online brand for the organization.
Our goal with the new website design was to strike a perfect balance between form and function. We wanted the design to inject a more jovial tone — to convey a celebratory brand personality. We also wanted to make sure the design didn’t go overboard on creativity and lose site of the user experience. The new site needed to deliver large quantities of information to multiple audiences in a streamlined fashion.
To achieve this harmony between artistic panache and straight-ahead content organization the Engine 8 team employed a vibrant color palette supported by a more formal layout. The graphic elements, along with the use of a contemporary typeface, at the top of the site add visual punch to an otherwise orderly design.
Thanks to Andria and the Sweet Pea board/staff for a wonderful collaboration!
Looking to develop a dynamic online brand for your company? Call Engine 8 Design at 406.222.7566 to get started.
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