Category Archives: Branding

TV Commercial: Three Louisiana Football Legends at TJ Ribs

Every city has its local favorite—an eatery that has gained favor with the community due to great food and service. A gathering spot that has maintained a place in the hearts and minds of locals through the years. A celebrated tradition transcendent of culinary trends and flash-in-the-pan concepts. In the heart of Baton Rouge, Louisiana… Continue Reading >

TV Commercial: Three Louisiana Football Legends at TJ Ribs

Brand Identity

Brand Identity A strong brand identity is the foundation of any successful marketing program. A good logo conveys an organization’s core mission and brand personality, and it is distinct, memorable and exemplifies an organization’s values. The visual tone and symbolism of a good logo works to inform all other visual communications for an organization. This is… Continue Reading >

Brand Identity

Mustang Catering

Mustang Catering Owned and operated by chef Carole Sullivan, Mustang Catering has gained a distinguished foodie following in Southwest Montana over the past decade. Carole crafts individualized event settings with delectable menus for private parties, family gatherings, and other unique occasions ranging from cowboy branding celebrations to ladies’ garden parties on the banks of the… Continue Reading >

Mustang Catering

Montana Party Rentals

Montana Party Rentals Montana (and Wyoming) Party Rentals outfits customers with everything they need to make any event a perfect, memorable occasion. Whether planning an intimate or grand style gathering, Montana Party Rentals provides a unique selection of one-of-a-kind products backed by exceptional service, event consulting, and creative staff. This hands-on approach has set a… Continue Reading >

Montana Party Rentals

Rib and Chop House

Rib & Chop House With it’s monumental landscapes and expansive river valleys, the Rocky Mountain West has long been cattle country. From St. George, Utah to Billings, Montana, ranchers, locals and tourists flock to the Rib & Chop House nightly in celebration of the West and it’s official fare: Certified Black Angus Beef. In addition… Continue Reading >

Rib and Chop House

Brand Livingston

Brand Livingston Brand Livingston is a comprehensive branding and marketing strategy for the town of Livingston, Montana started in 2011. As a program of Vision Livingston, a grass-roots community organization intended to address local business concerns, Brand Livingston reflects the various sectors that make up the local economy. Engine 8 facilitated the development of Brand… Continue Reading >

Brand Livingston

Raich Montana Properties

Raich Montana Properties Just north of Yellowstone National Park, the Yellowstone River rushes through the rich ranch lands and expansive terrain of Paradise Valley. This lush expanse is home to Raich Montana Properties. The company’s founder, Tracy Raich, has set a new standard in Southwest Montana for exceeding expectations and executing every step of the… Continue Reading >

Raich Montana Properties

Tío Javis

Tío Javis Originally founded in Houston, Texas by legendary restauranteur Ninfa Laurenzo, Ninfa’s has been at the forefront of Tex-Mex cuisine in the US. From humble beginnings in a converted tortilla factory to running 40 locations worldwide, the Ninfa’s brand has become synonymous with authentic Tex-Mex. Ninfa’s continues to infuse the original flavors of Mexico… Continue Reading >

Tío Javis

Elichai Fine Jewelry

Elichai Fine Jewelry Elichai Fowler, a remarkably talented jewelry designer, creates stunning original custom jewelry and operates a retail gallery in Livingston, Montana. Fowler hired Engine 8 to develop a brand strategy that would serve as a catalyst for a dynamic new image for his company. Through market research and analysis, Engine 8 developed a… Continue Reading >

Elichai Fine Jewelry

Gil’s Goods

Gil’s Goods Part nostalgic diner, part Euro-café, Gil’s Goods blends sustainable food practices and a comfortable ambiance with an unbeatably delicious menu. Offering a selection of wood fired pizzas, sandwiches, baked goods, and desserts, Gil’s S.O.L.E. food (sustainable, organic, local, ethical) complements its array of coffee, tea, homemade sodas, and wines. The Engine 8 team… Continue Reading >

Gil’s Goods

A Look at Brand Identity Guidelines

Imagine buying a new car without understanding how to operate it. Let’s say you have the keys to a high-performance vehicle, elegantly stylized, designed to perfection. Without a manual, you’re not getting that beauty out of the garage. Now, think of your logo as a sports car — wouldn’t it make sense to have an… Continue Reading >

A Look at Brand Identity Guidelines

The Livingston Brand Comes to Life

In 2011 Engine 8 started talking to business owners and community leaders about creating a brand for the town of Livingston, Montana. With its proximity to Yellowstone National Park, premier fly fishing, and a western-eclectic small-town vibe, we all knew Livingston had great things to offer — we just had to tell the story. Fast… Continue Reading >

Brand Identity: Gil’s Goods

The Livingston, Montana food scene recently received a culinary spark with the opening of Gil’s Goods. Part nostalgic diner, part Euro-café, Gil’s blends local/sustainable practices and a comfy ambiance with downright good food. The Engine 8 team collaborated with local chef and entrepreneur Brian Menges of 2nd Street Bistro and interior designer Gigi Aelbers to… Continue Reading >

Brand Essentials: The Power of Color

Color is one of the most immediate and persuasive elements used to shape brand identity. Successful companies rely on the consistent use of color to build brand recognition over time. Think of UPS and Coca-Cola and the colors brown and red instantly come to mind. Or how about “Tiffany blue” or “John Deere green?” These… Continue Reading >

Brand Essentials: Experience is Everything

I often get asked, “what exactly is branding?” You could say branding is similar to Zen–both concepts are casually tossed around and misused to the point of becoming cliches. While this analogy may be a stretch, considering Zen is based on personal enlightenment and branding is a recent invention of capitalism, my point is that… Continue Reading >

Engine 8 to Develop New Brand for Livingston, Montana

Engine 8 is thrilled to announce we will be starting work on the Brand Livingston project in the coming weeks! After a lot of meetings and months of building support for the project, we are ready to roll up our sleeves and get to work. Check back here for periodic updates on the project, and… Continue Reading >

Brand Identity for the Long Haul

Designing brand identity may be the most challenging assignment for both designer and client. Unlike short-lived print collateral or web, a company’s logo should be an enduring identifier that gains equity over the years. In a trend-driven business such as graphic design the idea of creating a durable, lasting identity that is at once contemporary… Continue Reading >

Brand Essentials: Company Naming Basics

In today’s competitive landscape, selecting the right name for a company is more important than ever. A strong name resonates with costumers—it acts as a conduit between customer and brand. No other element, other than a logo perhaps, advances a brand to create a lasting impression quite like a name. The wrong company name can… Continue Reading >

Identity Design — Strong Brands Require Solid Foundations

For many businesses late winter is an ideal time to regroup and plan for the coming year. It’s also a good time to reevaluate your marketing strategy and evolve your branding efforts. Where to start? An essential building block for any successful marketing program is a strong brand identity (logo). Too often businesses rush through… Continue Reading >