A strong brand identity is the foundation of any successful marketing program. A good logo conveys an organization’s core mission and brand personality, and it is distinct, memorable and exemplifies an organization’s values. The visual tone and symbolism of a good logo works to inform all other visual communications for an organization. This is why Engine 8 makes brand identity development the cornerstone of our design process.
Over the years, Engine 8 has designed hundreds of logos for all sorts of businesses. We’ve been able to work both intimately with small business owners as well as with corporate organizations such as hospitals, universities and banks. In every case, Engine 8 tailors our process to create the comprehensive brand strategies and identity standards that meet the needs of our clients.