Launching a new brand? Securing the right domain name should be at the top of the list when rolling out a website. Before you embark on the website planning and design process, you should have your new domain name locked in. The domain needs to obviously sync up with your company or product identity but…
For six generations Augusto Dias Carneiro’s family has been growing internationally renowned coffee on their farm in Brazil. His great-grandparents started the sustainable cultivation of the fertile soils in 1890. With a move to Portland, Oregon almost 100 years later, Augusto started Nossa Familia Coffee as an extension of the family coffee operation in Brazil….
In today’s competitive landscape, selecting the right name for a company is more important than ever. A strong name resonates with costumers—it acts as a conduit between customer and brand. No other element, other than a logo perhaps, advances a brand to create a lasting impression quite like a name. The wrong company name can…
Quantel, a global leader in the high-tech laser industry, recently hired Engine 8 to develop a special niche web site to promote the launch of its newest product. We worked with Quantel USA and Quantel’s marketing group in France to create a dynamic online brand for the EverGreen PIV laser system. Our strategy for the…
It’s official, Bunkers Design is now Engine 8! After careful consideration and planning, we’ve decided to change our company name and retool the business to keep at the forefront of the design business. On March 21, Bunkers Design will officially become Engine 8. The new name has many positive connotations and pays homage to the…
For many businesses late winter is an ideal time to regroup and plan for the coming year. It’s also a good time to reevaluate your marketing strategy and evolve your branding efforts. Where to start? An essential building block for any successful marketing program is a strong brand identity (logo). Too often businesses rush through…
1. Establish a positioning statement. A succinct positioning statement (brand statement) should help guide your messaging, design and content. A positioning statement should be a benefit-oriented phrase unique to your organization. Don’t think of it as a mission statement–it’s a precise phrase that sums up your company’s notable characteristics to the public. 2. Enhance usability….
Earlier this year Livingston HealthCare contracted Engine 8 to design an advertising campaign to promote breast cancer awareness. The collaboration involved highlighting local breast cancer survivors to share their inspiring stories and help educate others about the importance of annual mammograms. These uplifting first-hand accounts, coupled with superb photography provided by Larry Stanley, made the…
