5 Online Brand Trends for 2013

Social Bakers found Facebook use in the U.S. dropped by 1.4 million in December 2012. On the flip side, traffic on Pinterest doubled in 2012. New social platforms are springing up daily, splintering social media channels. In 2013, smart marketers will find new ways to sync social media with broader marketing efforts and utilize more sophisticated tools related to social media.

4. E-commerce Everywhere

Selling online has become easier than ever for businesses, and consumers are increasingly using smart phones and tablets to shop on the go. In 2013, online brands will adapt e-commerce strategies to reach mobile and social users. Brett Markinson, founder of shoe retailer Sole Society, puts it this way, “Building and distributing a successful brand in the Internet era is about addressing the new behaviors of an evolving customer base by leveraging the changing landscape and its new dynamics.”

5. A Picture is Worth a Thousand Words Again

Although well-written content is more necessary than ever, 2013 will be the year of the image. Social sites like Instagram and Pinterest – along with the popularity of video, rich media and photo boards – have made it easier for brands to embrace visual storytelling. Brands will not only rely on more original visual content, marketers will curate or collect images to help shape online brands.

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